AI in marketing analytics: what actually works in 2026

1. The four categories of AI use in marketing analytics
2. Narrative generation: the killer app for agencies
3. Anomaly detection, when it works, when it doesn't
4. Forecasting: where current models break
5. AI hallucination risks in client-facing reports
6. The 3-step rollout plan for AI in your agency

Full article publishing soon. In the meantime, this outline represents the shape of the piece, the argument, the sequence, and the deliverable at each section.