One dashboard for the CMO. Every team. Every channel.
Built for in-house marketing teams that need a single source of truth, without building a data team. Replace the BI tool, the reporting tool, the dashboard tool.
- Organic clicks up 11.7%, led by the /guides pages.
- Paid CPC is up 9% month on month — worth a look at match types.
- Conversion rate improved on mobile for the third week running.
- Organic search28,402612
- Paid search19,880540
- Paid social16,240402
- Direct11,905218
- Mobile58%
- Desktop34%
- Tablet8%
In-house teams replace people faster than they replace reporting stacks.
- Every channel team reports differently. Nobody agrees on a single performance number.
- BI teams are backlogged. Marketing waits weeks for ‘that one dashboard we need.'
- Exec reviews mean rebuilding slides from four dashboards every month.
- Agencies and freelancers send reports in their tools. You pay for another license to unify them.
Built for how your team actually runs the work.
Executive + operator views
One dashboard for the CMO. One for each team lead. Same data, different altitude.
Agency + freelancer ingestion
Bring external partners into Lumina. See their reporting in your stack, with your attribution.
Every channel you connect
Paid, organic, social, email and ecommerce — all OAuth-authenticated and synced daily.
Budget → spend → revenue
Per-channel budget vs actual, with ROAS and contribution margin on the same screen.
Security you can check
AES-256 encrypted credentials, OAuth-scoped access, role-based permissions and a full audit log.
AI analyst on call
Ask the dashboard a question in plain English. Get a chart, a narrative, a recommendation.
Give your team one place to look.
Connect your data. Pick a template. Add your branding. Hit send.