Lumina
PPC Agencies

Every ad account. Every KPI. One pane.

Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, Amazon, side-by-side, with real cross-channel attribution, budget pacing, and creative-level performance. Built by ex-agency paid media leads.

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app.luminainsights.co/dashboard/paid-dashboard
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Sample data · Last 30 days
Demo workspace · Paid media
Last 30 days Edit layout Share
Spend
$48,730
+6.1%
Impressions
2.86M
+14.0%
Clicks
62,180
+9.4%
Average CPC
$0.78
-3.2%
Spend and clicks
This period Previous
AI insights
  • Average CPC fell 3.2% while clicks grew — efficiency is improving.
  • One campaign is taking 43% of spend at below-average CTR.
  • Search impression share recovered after the budget change.
Top campaigns
NameSpendClicks
  • Brand — Exact$12,40021,880
  • Prospecting — Broad$10,91014,240
  • Retargeting — All$8,94012,600
  • Competitor terms$6,3207,410
Spend by platform
  • Google Ads46%
  • Meta Ads34%
  • TikTok Ads20%
The problem

PPC agencies lose accounts over two things: missed pacing and unclear attribution.

  • Clients see the Google number vs the Meta number and get confused about what's working.
  • Budget pacing lives in a spreadsheet one person updates. When they're on vacation, surprises happen.
  • Creative-level reporting means manually exporting thumbnails. Nobody has time.
  • Cross-channel ROAS is ‘calculated' in a deck that takes 8 hours to build every month.
4.8×
avg client ROAS
-64%
reporting time
0
surprise pacing calls
+14
retained accounts
What you get

Built for how your team actually runs the work.

Every ad platform

Google Ads, Meta Ads, TikTok Ads and LinkedIn, connected by OAuth and synced daily.

Budget pacing

Target vs actual at campaign, channel, and account level. Alerts when pacing drifts past your threshold.

Creative performance

Thumbnails, video previews, and per-asset ROAS. The creative review clients actually engage with.

Anomaly alerts

Spend spikes, CPA breakouts, conversion drops, pushed to Slack or email the minute they happen.

Client-level P&L

Spend, fees, margin, and net ROAS in one view. Your account managers' favorite tab.

White-label portals

Your brand, your domain. A portal your client actually uses between monthly calls.

Channels covered

Every data source your team pulls from.

Google
  • Search, Display, YouTube, Performance Max
  • MCC-level aggregation
  • Impression-share waterfall
Meta
  • Advantage+ + manual campaigns
  • Creative-level ROAS with thumbnails
  • Attribution window flexibility
TikTok + LinkedIn + Microsoft
  • Unified funnel view
  • Creative testing dashboards
  • Geo + device breakdowns

Your next paid media report is minutes away.

Connect your data. Pick a template. Add your branding. Hit send.

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