Whatagraph shows the chart. Lumina tells the story.
Whatagraph is a capable chart-making tool. Lumina is an intelligence layer, AI drafts the narrative, flags the anomaly, and tells your client what to do next.
- Organic clicks up 11.7%, led by the /guides pages.
- Paid CPC is up 9% month on month — worth a look at match types.
- Conversion rate improved on mobile for the third week running.
- Organic search28,402612
- Paid search19,880540
- Paid social16,240402
- Direct11,905218
- Mobile58%
- Desktop34%
- Tablet8%
Why agencies leave Whatagraph for Lumina.
Whatagraph's superpower is charts. Charts don't retain clients, insights do. Lumina AI generates the executive narrative and next-action recommendations.
Lumina ships real cross-channel attribution. Whatagraph stitches data sources but leaves attribution to you and your spreadsheet.
Whatagraph's client delivery is largely PDF and shareable links. Lumina adds portals your clients log into between meetings.
Lumina AI writes the full executive summary in your agency's voice. Whatagraph's AI is a summarization layer on charts.
Our migration team moves Whatagraph workspaces for free. Most migrations take 3–7 days.
The detailed feature comparison.
Lumina Starter is $39/mo and Growth $79/mo, billed annually. Check Whatagraph's current pricing on their own site.
| Capability | Lumina | Whatagraph |
|---|---|---|
| AI executive summary in agency voice | ||
| Anomaly detection + recommendations | ||
| Cross-channel attribution | ||
| Client portals | ||
| White-label custom domain | ||
| Search, analytics, ads, social, ecommerce and email sources | ||
| Free migration |
Our team will move you off Whatagraph for free.
Integrations wired. Templates rebuilt. Client portals cloned pixel-close enough that your clients won't even notice. On Growth and above with 5+ client workspaces.
Switching from Whatagraph? Read this.
See why agencies switch from Whatagraph to Lumina.
Connect your data. Pick a template. Add your branding. Hit send.