Prove ROI
Stop explaining ROI. Show it.
Cross-channel attribution, branded reporting, and an AI narrative that connects spend to revenue in plain English.
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Sample data · Last 30 days
Demo workspace · Cross-channel overview
Last 30 days Edit layout Share
Sessions
84,210
+12.4%
Organic clicks
28,402
+11.7%
Ad spend
$48,730
+6.1%
Conversions
1,904
+18.2%
Sessions · last 30 days
vs previous 30
This period Previous
AI insights
Draft — edit before sending
- Organic clicks up 11.7%, led by the /guides pages.
- Paid CPC is up 9% month on month — worth a look at match types.
- Conversion rate improved on mobile for the third week running.
Top channels
By sessions
NameSessionsConv.
- Organic search28,402612
- Paid search19,880540
- Paid social16,240402
- Direct11,905218
Sessions by device
GA4
- Mobile58%
- Desktop34%
- Tablet8%
The problem
What's draining your team today.
- Platform ROAS numbers don't reconcile across Meta, Google, TikTok
- CFO asks 'what's the real ROI?' and the team has no single answer
- Attribution discussions become quarterly arguments
- Clients don't see revenue impact, they see 'clicks went up'
4.8×
avg blended ROAS
0
reconciliation arguments
6 models
attribution
MMM
optional
How Lumina fixes it
The shift that pays for itself in the first week.
Six attribution models
First-touch, last-touch, linear, time-decay, position-based, data-driven.
Blended ROAS
One number that reconciles across every channel.
Plain-English ROI
AI translates methodology so CFOs understand, not just marketers.
Auditable docs
Methodology docs generated automatically. Defensible in any client meeting.
Keep exploring
Book a demo and see the math on your numbers.
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