Lumina
vs AgencyAnalytics

AgencyAnalytics served its decade. Lumina is built for this one.

AgencyAnalytics pioneered agency reporting. Lumina rebuilt it from scratch, AI-first, modern UI, better attribution, and a migration team that moves your workspaces for free.

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app.luminainsights.co/dashboard
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Sample data · Last 30 days
Demo workspace · Cross-channel overview
Last 30 days Edit layout Share
Sessions
84,210
+12.4%
Organic clicks
28,402
+11.7%
Ad spend
$48,730
+6.1%
Conversions
1,904
+18.2%
Sessions · last 30 days
This period Previous
AI insights
  • Organic clicks up 11.7%, led by the /guides pages.
  • Paid CPC is up 9% month on month — worth a look at match types.
  • Conversion rate improved on mobile for the third week running.
Top channels
NameSessionsConv.
  • Organic search28,402612
  • Paid search19,880540
  • Paid social16,240402
  • Direct11,905218
Sessions by device
  • Mobile58%
  • Desktop34%
  • Tablet8%
Why teams switch

Why agencies leave AgencyAnalytics for Lumina.

01
AI insights that actually write the report

Lumina AI writes the first draft of the whole report — executive summary, anomalies and next actions — in your agency's voice, not just a chat box over a dashboard.

02
An interface built this decade

Lumina is designed to be shown to your clients, not just used by your team. The portal is part of how you present the work.

03
Real cross-channel attribution

Lumina ships attribution as a first-class feature, not a line item in a deck. Linear, first-touch, last-touch, data-driven, switchable live.

04
Fast to a first branded report

Connect a data source, pick a template and your first fully branded report is ready in minutes — no dashboard building first.

05
Free done-for-you migration

Our team rebuilds your templates, wires your integrations, and moves your clients. No cost on Growth and above.

Side by side

The detailed feature comparison.

Lumina Starter starts at $39/mo billed annually, and every plan includes a 14-day free trial of Growth. Compare against current AgencyAnalytics pricing on their site — theirs changes, and we'd rather you check it than take our word.

CapabilityLuminaAgencyAnalytics
AI executive summaries
AI anomaly detection + recommendations
Native cross-channel attribution
White-label custom domain
Client portal with live data
Search, analytics, ads, social, ecommerce and email sources
Free done-for-you migration
White-glove migration

Our team will move you off AgencyAnalytics for free.

Integrations wired. Templates rebuilt. Client portals cloned pixel-close enough that your clients won't even notice. On Growth and above with 5+ client workspaces.

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FAQ

Switching from AgencyAnalytics? Read this.

No. It's a mature, reliable tool that dominated a generation of agency reporting. For agencies happy with traditional dashboards, it still works. Agencies that want AI-assisted reporting, modern UX, and faster workflows consistently move to Lumina.
Not painful. Our migration team rebuilds your templates, wires your integrations, and transfers your client workspaces at no cost if you have 5+ clients on Growth and above. Most migrations complete in 3–7 business days.
Clients don't see the tool, they see the portal. We replicate your AgencyAnalytics portal experience inside Lumina, often without clients noticing the change. Some agencies take the opportunity to announce the upgrade and charge more.
Lumina Starter is $39/mo and Growth $79/mo, billed annually, with a 14-day free trial of Growth. Competitor pricing changes, so compare against their current published plans rather than a figure we've restated here.
Keep comparing
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See why agencies switch from AgencyAnalytics to Lumina.

Connect your data. Pick a template. Add your branding. Hit send.

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