Ecommerce

Shopify agency reporting playbook

Everything ecom agencies need to report Shopify performance: orders, cohorts, LTV, blended ROAS, contribution margin.

The Lumina Team

Lumina · 13 min read · 2025-11-01

In this article

Shopify data model
LTV cohorts
Blended ROAS with ad platforms
Contribution margin setup
Reporting templates

Full article publishing soon. In the meantime, this outline represents the shape of the piece, the argument, the sequence, and the deliverable at each section.

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