Lumina
Integration · Email

Mailchimp reporting, built for agencies.

Every campaign, every automation, every audience. Mailchimp email performance in the same report as ads and SEO.

+
=Client-ready reports
app.luminainsights.co/dashboard
Synced today
Sample data · Last 30 days
Demo workspace · Cross-channel overview
Last 30 days Edit layout Share
Sessions
84,210
+12.4%
Organic clicks
28,402
+11.7%
Ad spend
$48,730
+6.1%
Conversions
1,904
+18.2%
Sessions · last 30 days
This period Previous
AI insights
  • Organic clicks up 11.7%, led by the /guides pages.
  • Paid CPC is up 9% month on month — worth a look at match types.
  • Conversion rate improved on mobile for the third week running.
Top channels
NameSessionsConv.
  • Organic search28,402612
  • Paid search19,880540
  • Paid social16,240402
  • Direct11,905218
Sessions by device
  • Mobile58%
  • Desktop34%
  • Tablet8%
At a glance

What you ship, with Mailchimp + Lumina.

Lumina pulls Mailchimp campaigns, automations, audiences, and landing page performance for full-funnel email reporting.

All campaigns
synced live
+ automations
Audience
segment reporting
built in
Revenue
attribution
with Shopify/Stripe
What you get

Every Mailchimp metric, already wired.

Campaign performance

Opens, clicks, unsubscribes, and revenue per campaign.

Automation journeys

Welcome series, abandonment, re-engagement flow performance with step-by-step conversion.

Revenue attribution

Join Mailchimp with Shopify or Stripe for revenue-per-email and revenue-per-subscriber.

Audience growth

Subscriber growth, churn, and segment health across all lists.

Data you get

The Mailchimp fields Lumina pulls.

Campaigns sent and engagement
Automations and flows
Audience size and growth
Segments and tags
Revenue per campaign (with Shopify/Stripe)
Landing page performance
Unsubscribe and bounce rates
Setup

Connect Mailchimp in under two minutes.

OAuth-based. No SQL, no pipelines, no spreadsheets.

01
OAuth connect

Sign in via Mailchimp OAuth.

02
Pick audiences

Select which audiences and campaigns to sync.

03
Optional revenue join

Connect Shopify or Stripe for revenue-per-email reporting.

04
Ship

Email performance alongside ads and SEO in every client report.

FAQ

Mailchimp + Lumina, answered.

Supported. Transactional email events flow into reports for product-triggered campaigns.
Yes. Lumina supports both Mailchimp and Klaviyo; see our Klaviyo integration docs.
Pairs well with
Solutions for your team

Connect Mailchimp to Lumina in under two minutes.

Connect your data. Pick a template. Add your branding. Hit send.

14-day free trial · No credit card · Live onboarding included
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