How to explain keyword cannibalization to a client (without losing them)

1. What cannibalization actually is (in 2 sentences)
2. The analogy that works every time
3. How to visualize it in a client deck
4. The three remediation paths
5. How to pitch the fix as a project

Full article publishing soon. In the meantime, this outline represents the shape of the piece, the argument, the sequence, and the deliverable at each section.