The modern SEO reporting framework clients actually read

1. Why rankings-first reports get skipped
2. The 5-section framework (context → delta → why → next → ask)
3. Turning keyword cannibalization into a client conversation
4. Local SEO: per-location performance done right
5. How to present technical work in business terms
6. Template download, our monthly SEO report

Full article publishing soon. In the meantime, this outline represents the shape of the piece, the argument, the sequence, and the deliverable at each section.