How agencies prove ROI to clients (that actually works)

1. The ROI conversation isn't about numbers
2. The three ROI narratives clients understand
3. How to build it into your monthly report
4. Handling the ‘but we did that ourselves' objection
5. Quarterly business reviews that upsell

Full article publishing soon. In the meantime, this outline represents the shape of the piece, the argument, the sequence, and the deliverable at each section.